Retail · EU
EU Greenwashing Ban
Unproven generic green claims and uncertified sustainability labels are banned across the EU since September 2026.
ForHeads of sustainability and marketing compliance at brands and retailers selling in the EU.
What’s changing, and when
The Empowering Consumers for the Green Transition Directive was adopted on 28 February 2024. Member States had to transpose it by 27 March 2026 and apply it from 27 September 2026. Generic environmental claims a trader cannot back with recognised excellent performance, and sustainability labels not based on a certification scheme or set by public authorities, are now banned.
- Feb 2024 Directive adopted
- Mar 2026 National laws due
- Sep 2026 Bans apply
Why it can’t happen in one step
Every claim on every product, pack and page has to be traced back to evidence, and that evidence sits with suppliers and certifiers outside the firm.
How Polymonial carries you across
- Evidence behind every claim that cannot be quietly changed.
- Share supplier evidence with certifiers and authorities, secure for them alone.
Trust that travels.
Secure, trusted and under your control.